Willa E. Ball, PHR
Founder & CEO


Willa E. Ball is a certified Professional in Human Resources (PHR) with over eighteen years of Human Resources experience. Her background includes both generalist and specialist experience in retail, wholesale, construction, real estate development, operations, healthcare, marketing, asset protection, engineering and replenishment.

Willa specializes in the following:

  • Business and HR Strategy Development (S.W.O.T. Analysis and Key Performance Indicator development)
  • Organizational Management (workflow mapping, org structure, job design, talent planning and change management)
  • Compensation Gap Analysis (market, industry and cost of living research)
  • Mergers and Acquisitions (due diligence, culture and employee integration)
  • Performance Management & Rewards (innovative employee rewards and recognition programs)
  • HR Administration (policy development, investigations, mediation, training and development)

Willa thrives on being active in the community through volunteerism and through sharing her published children’s book, It’s a Mommy Day. She takes pride in sharing her Human Resources experience with others; especially, fellow entrepreneurs in startup and small businesses.

Her mission…

To aid and advise businesses in taking steps toward stronger productivity and profitability by expanding knowledge of fundamental and strategic human resources concepts and best practices; by reducing risk and gaining confidence in employment practices and decision making; and by developing strategies for sustainable solutions that drive desired growth.

Lindsey Ardale
Senior HR Consultant

Lindsey Ardale is a native to Northwest Arkansas.  She graduated from the University of Arkansas – Fayetteville with a Bachelor of Science in Business Administration majoring in Organizational Management with an emphasis in Marketing Management and HR Management.

Lindsey brings a variety of experience to Step One.  She has 5 years of experience in the banking industry and over 10 years HR and Marketing experience working with top fortune companies as well.

She has built several teams and lead them through great success.  She’s aided in the development of employment branding, creating social platforms for companies as well as content development and management. Lindsey has worked with various industries from Health & Wellness, Transportation, Aviation, IT, Merchandising, Warehouse to eCommerce.  She has partnered with leaders to learn of their goals, develop comprehensive strategies, organizational design, HR generalist support, all-inclusive marketing strategies including photo shoots, complete video production from concept to completion.

Project Management is a skill and thought process that comes naturally to Lindsey.  She has extensive training in Agile, Waterfall, Kaizen, Six Sigma, etc. 

Lindsey has also created centralized hiring teams resulting in cost savings of $50M over 4 years, as well as a product team to understand needs and gaps and identify products to implement moving the company forward.

In her spare time, Lindsey enjoys making memories with her husband and son enjoying time in nature.


My Relationship with HR

Meet Willa Ball, PHR Founder and CEO of Step One HR Consulting. Here about her family, her accomplishments as an Author and her twenty-year journey as an HR professional.

Introducing Step One HR Consulting

Hear Founder and CEO, Willa Ball, describe her journey in establishing Step One HR Consulting; an HR consulting and services company designed to aid businesses with Employee Resources, Training, Executive Mentoring, HR On Demand Membership and MORE!

What to Expect…

Learn three ways Step One HR Consulting’s YouTube channel will help you build knowledge, build confidence and build business.


“From 2014 – 2017, Willa Ball has been serving as an HR professional providing comprehensive guidance, advice and support in all matters pertaining to HR; including compliance with employment regulations, design of organizational structure, custom trainings, investigations and disciplinary actions. Her knowledge and sound guidance was critical to the successful operation of our organization. Willa has become one of my most trusted advisors as I have every confidence in her guidance and judgment.”

– Carl Crowe, VP Walmart Construction (retired)

“Willa’s ability to collaborate and strategize at the executive level has been proven through her partnership with internal and external stakeholders. She understands and can communicate the need to develop a strong, long-term strategy and then build supporting, measurable actions to execute against it. She was unafraid to challenge her peers and our executive team to think differently and innovatively about the broader capabilities of a strong Human Resources partner. She introduced a new and much broader idea of the Human Resources industry to our company. Willa is an innovative, critical thinker who was high performing and enthusiastic about positive change. Her work ethic is top notch.”

– Dana Birkes, VP Business Development, Crossland Construction Companies

“Our firm sought an independent third party review of our strategic plan. Since our business model had some unique HR elements, we sought an expert in that field to provide critical feedback. We were extremely impressed with Willa, not because she agreed with our plan, but because she enlightened us to challenges we had not yet anticipated. Willa provided actionable steps to better position our firm to reach a broader market. I highly recommend Willa and Step One HR Consulting.”

-Bradley Gentry, PMP, Chief Operating Officer, Odyssey Consulting, Inc.


The most valuable partnerships are built from collaboration, vulnerability and an open mind. View below for my most valued referral partners:

PERFORM Alliance – Aiding and advising businesses in taking steps towards stronger productivity and profitability by expanding knowledge of fundamental and strategic human resources concepts and best practices; by reducing risk and gaining confidence in employment practices and decision making; and by developing strategies for sustainable solutions that drive desired growth.

Click here to learn more.


Take the first step toward stronger performance and higher profitability by expanding your knowledge, gaining confidence, and growing business.